BUS 120 02 ON - Principles of Marketing

Principles of Marketing (BUS 120)

Term: 2022-2023 Fall

Faculty

Beth-Anne Ferley
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Description

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This course introduces the student to the basic concepts and practices of modern marketing philosophies. Topics include marketing and how it relates to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, for both consumer and industrial goods and services.