Principles of Marketing (BUS 120)

Term: 2026-2027 Fall

Faculty

Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (8/24/2026 - 12/18/2026) Location: MAIN W 246

Description

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ADA/504 Accommodations
Pregnancy Modifications
Sex Discrimination and Sexual Harassment
Notice of Nondiscrimination

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This course introduces the student to the basic concepts and practices of modern marketing philosophies. Topics include marketing and how it relates to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, for both consumer and industrial goods and services.