Search Engine Marketing (BUS 215)

Term: 2021-2022 Spring

Faculty

	Beth-Anne FerleyShow MyInfo popup for Beth-Anne Ferley
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Schedule

Mon-Wed-Fri, 10:00 AM - 10:50 AM (1/10/2022 - 5/13/2022) Location: MAIN W 253

Description

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Explore and apply search engine marketing fundamentals such as search engine optimization, pay-per-click, link development, and other tactics that can improve the search engine performance of any website. Create webpages that are search engine friendly and meet the needs of customers. Learn how to evaluate search engine marketing efforts and make tactical adjustments to improve results.