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Social Media Marketing Campaign (BUS 250)

Term: 2023-2024 Spring

Faculty

Stephanie Owens
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Description

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In this capstone course, create and implement a social media marketing campaign for an actual business or organization. Use business, marketing, and social media principles and tactics to select a client, assess the client’s needs, evaluate the market, and construct a sound social media campaign. During the campaign, use available metrics and data to evaluate the effectiveness of the campaign.