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Course Information

Writing for Social Media Marketing (BUS 227)

Term: 2023-2024 Fall

Faculty

Stephanie Owens
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Description

Effective social media marketing efforts require a unique copywriting approach. Discover why social media writing needs to be different and how effective writing changes how customers interact with businesses. Learn about appropriate writing tone and how to achieve a writing style that increases engagement and return traffic. Use case studies, examples, and hands-on writing projects to understand and apply effective social media writing techniques.