Social Media Marketing Campaign (BUS 250)

Term: 2017-2018 Spring

Faculty

Mr. Duane Paul MartensonShow MyInfo popup for Mr. Duane Paul Martenson

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Accounting Program Director

Office Hours

MWF 10:00-11:00

TH 11:00-12:00

Description

In this capstone course, create and implement a social media marketing campaign for an actual business or organization. Use business, marketing, and social media principles and tactics to select a client, assess the client?s needs, evaluate the market, and construct a sound social media campaign. During the campaign, use available metrics and data to evaluate the effectiveness of the campaign.